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| dc.creator | Paules, W. R. Jr. | |
| dc.date.accessioned | 2010-10-20T13:46:04Z | |
| dc.date.available | 2010-10-20T13:46:04Z | |
| dc.date.issued | 1987-09 | |
| dc.identifier.other | ESL-IE-87-09-67 | |
| dc.identifier.uri | https://hdl.handle.net/1969.1/92853 | |
| dc.description.abstract | This paper examines the changes that have taken place in Duke Power's marketing philosophy, particularly in the industrial marketing sector. The emphasis has shifted from load management to strategic sales for boosting the use of off-peak power. Duke Power is implementing a number of programs and services that not only promote new ways to use electricity in industrial processes, but also promote economic development in its 20,000 square mile service area. These programs highlighted in this paper are as follows: • Heat Recovery Systems • Economic Development • Industrial Customer Focus Program • Power System Disturbance Policy • Industrial Energy Audits • Rates | en |
| dc.language.iso | en_US | |
| dc.publisher | Energy Systems Laboratory (http://esl.eslwin.tamu.edu) | |
| dc.subject | Marketing Strategies | en |
| dc.subject | Strategic Sales | en |
| dc.subject | Off-Peak Power | en |
| dc.title | The Role of Marketing at Duke Power Company | en |
| dc.type | Presentation | en |
This item appears in the following Collection(s)
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IETC - Industrial Energy Technology Conference
Industrial Energy Technology Conference