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dc.creatorPaules, W. R. Jr.
dc.date.accessioned2010-10-20T13:46:04Z
dc.date.available2010-10-20T13:46:04Z
dc.date.issued1987-09
dc.identifier.otherESL-IE-87-09-67
dc.identifier.urihttp://hdl.handle.net/1969.1/92853
dc.description.abstractThis paper examines the changes that have taken place in Duke Power's marketing philosophy, particularly in the industrial marketing sector. The emphasis has shifted from load management to strategic sales for boosting the use of off-peak power. Duke Power is implementing a number of programs and services that not only promote new ways to use electricity in industrial processes, but also promote economic development in its 20,000 square mile service area. These programs highlighted in this paper are as follows: • Heat Recovery Systems • Economic Development • Industrial Customer Focus Program • Power System Disturbance Policy • Industrial Energy Audits • Ratesen
dc.language.isoen_US
dc.publisherEnergy Systems Laboratory (http://esl.eslwin.tamu.edu)
dc.subjectMarketing Strategiesen
dc.subjectStrategic Salesen
dc.subjectOff-Peak Poweren
dc.titleThe Role of Marketing at Duke Power Companyen
dc.typePresentationen


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