Abstract
This paper examines the changes that have
taken place in Duke Power's marketing philosophy,
particularly in the industrial marketing sector.
The emphasis has shifted from load management to
strategic sales for boosting the use of off-peak
power. Duke Power is implementing a number of
programs and services that not only promote new
ways to use electricity in industrial processes,
but also promote economic development in its
20,000 square mile service area.
These programs highlighted in this paper are
as follows:
• Heat Recovery Systems
• Economic Development
• Industrial Customer Focus Program
• Power System Disturbance Policy
• Industrial Energy Audits
• Rates
Paules, W. R. Jr. (1987). The Role of Marketing at Duke Power Company. Energy Systems Laboratory (http://esl.eslwin.tamu.edu). Available electronically from
https : / /hdl .handle .net /1969 .1 /92853.