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| dc.creator | Fortier, L. J. | |
| dc.date.accessioned | 2010-09-16T20:14:31Z | |
| dc.date.available | 2010-09-16T20:14:31Z | |
| dc.date.issued | 1988-09 | |
| dc.identifier.other | ESL-IE-88-09-32 | |
| dc.identifier.uri | https://hdl.handle.net/1969.1/92383 | |
| dc.description.abstract | Marketing and quality concepts were utilized in developing an employee awareness plan to facilitate long term employee participation that improved energy efficiency 15%. The plan was successfully introduced on a test basis in two manufacturing locations and now is a part of overall operations. The marketing concepts aided in determining who was the customer and what functional value an awareness plan has for employees (customers). Quality concepts, including performance management, augmented marketing strategies by determining customer requirements, measurements and feedback. The agreed upon critical components were formatted into an organized plan of education, assigned responsibility, feedback and incentives. | en |
| dc.language.iso | en_US | |
| dc.publisher | Energy Systems Laboratory (http://esl.eslwin.tamu.edu) | |
| dc.subject | Marketing and Quality Concepts | en |
| dc.subject | Energy Awareness Plan | en |
| dc.title | Marketing Quality Energy Awareness | en |
| dc.type | Presentation | en |
This item appears in the following Collection(s)
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IETC - Industrial Energy Technology Conference
Industrial Energy Technology Conference