Abstract
Marketing and quality concepts were utilized in
developing an employee awareness plan to facilitate
long term employee participation that improved
energy efficiency 15%. The plan was successfully
introduced on a test basis in two manufacturing
locations and now is a part of overall operations.
The marketing concepts aided in determining who was
the customer and what functional value an awareness
plan has for employees (customers). Quality
concepts, including performance management,
augmented marketing strategies by determining
customer requirements, measurements and feedback.
The agreed upon critical components were formatted
into an organized plan of education, assigned
responsibility, feedback and incentives.
Fortier, L. J. (1988). Marketing Quality Energy Awareness. Energy Systems Laboratory (http://esl.eslwin.tamu.edu). Available electronically from
https : / /hdl .handle .net /1969 .1 /92383.