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dc.creator | O'Neill, M. L. | |
dc.date.accessioned | 2008-05-16T16:12:43Z | |
dc.date.available | 2008-05-16T16:12:43Z | |
dc.date.issued | 1988 | |
dc.identifier.other | ESL-HH-88-09-42 | |
dc.identifier.uri | https://hdl.handle.net/1969.1/6547 | |
dc.description.abstract | Demand-Side Management is an organizational tool that has proven successful in various realms of the ever changing business world in the past few years. It combines the multi-faceted desires of the customers with the increasingly important perspectives of the employees. In addition, demand-side management calls for a company to become market-driven and this will allow for the company to gain a greater perspective on the challenges that it faces. Electric utilities are newcomers to the realm of demand-side management. The electric utilities have recently entered a new competitive environment. By implementing demand-side management, utilities will gain a competitive edge in an increasingly competitive, ever changing arena, however, the whole organization must be committed to the program, and for this to occur, demand-side management must be marketed correctly. | en |
dc.publisher | Energy Systems Laboratory (http://esl.tamu.edu) | |
dc.publisher | Texas A&M University (http://www.tamu.edu) | |
dc.title | Marketing Demand-Side Management | en |
dc.contributor.sponsor | O'Neill & Company, Inc. |
This item appears in the following Collection(s)
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H&H - Symposium on Improving Building Systems in Hot and Humid Climates
Symposium on Improving Building Systems in Hot and Humid Climates