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Marketing Demand-Side Management
Abstract
Demand-Side Management is an organizational
tool that has proven successful in various realms
of the ever changing business world in the past
few years. It combines the multi-faceted desires
of the customers with the increasingly important
perspectives of the employees. In addition,
demand-side management calls for a company to
become market-driven and this will allow for the
company to gain a greater perspective on the challenges
that it faces. Electric utilities are
newcomers to the realm of demand-side management.
The electric utilities have recently entered a
new competitive environment. By implementing
demand-side management, utilities will gain a
competitive edge in an increasingly competitive,
ever changing arena, however, the whole organization
must be committed to the program, and for
this to occur, demand-side management must be
marketed correctly.
Citation
O'Neill, M. L. (1988). Marketing Demand-Side Management. Energy Systems Laboratory (http://esl.tamu.edu); Texas A&M University (http://www.tamu.edu). Available electronically from https : / /hdl .handle .net /1969 .1 /6547.