Abstract
You know the Homies, right? Those little action figures that you see in vending machines at the convenience store or in the toy section of your favorite retailer. There have only been more than 140 million of them sold and they are not only toys but on clothing, and, now, a video game. A recent search revealed Homies with names like BabyBoy, Shy Girl, Ice Cold and El Grumpy. And then, there in Series 5, was El Profe - a sort of nerdy looking fellow with glasses and a tie standing very erect behind a lectern obviously in front of a class of students. How popular could this particular character be in the Homie world?