The Roles of Generational Shifts and Aging on Event Tourism Satisfaction and Loyalty
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Date
2023-04-23
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Abstract
For successful festivals and events that have sustained success, what happens as their target market ages? While assessing the variations in satisfaction and loyalty among different generational cohorts, an interesting pattern suggests that it may be life-stage rather than generation that indicates loyalty and satisfaction.
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Keywords
Festivals, Investment Model, Satisfaction, Tourism, Loyalty, Generation Theory, Lifestage