The Roles of Generational Shifts and Aging on Event Tourism Satisfaction and Loyalty

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dc.creatorDowney, Jeffry P.
dc.creatorPetrick, James F.
dc.date.accessioned2023-04-23T18:53:33Z
dc.date.available2023-04-23T18:53:33Z
dc.date.issued2023-04-23
dc.description.abstractFor successful festivals and events that have sustained success, what happens as their target market ages? While assessing the variations in satisfaction and loyalty among different generational cohorts, an interesting pattern suggests that it may be life-stage rather than generation that indicates loyalty and satisfaction.en_US
dc.description.sponsorshipN/Aen_US
dc.identifier.urihttps://hdl.handle.net/1969.1/197536
dc.language.isoen_USen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectFestivalsen_US
dc.subjectInvestment Modelen_US
dc.subjectSatisfactionen_US
dc.subjectTourismen_US
dc.subjectLoyaltyen_US
dc.subjectGeneration Theoryen_US
dc.subjectLifestageen_US
dc.titleThe Roles of Generational Shifts and Aging on Event Tourism Satisfaction and Loyaltyen_US
dc.typePresentationen_US
local.departmentRecreation, Park and Tourism Sciencesen_US

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