Influencer: The New Science of Leading Change

Abstract

What qualifies people to be called “leaders” is their capacity to influence others to change their behavior in order to achieve important results. Problems ultimately call for the ability to change what people do. FOCUS AND MEASURE Start change with a clear and compelling statement of the goal you’re trying to achieve Measure your progress; Measure the right thing and measure it frequently to Influence. FIND VITAL BEHAVIORS Changing vital behaviors leads to change; It takes only a few behaviors to create big change; Notice the obvious; Look for crucial moments; Learn from positive deviants; Spot cultural busters. ENGAGE ALL SIX SOURCES OF INFLUENCE Find ways to get people to actually carry out the vital behaviors needed for change. Influencers succeed in creating change because they overdetermine success using all six sources of influence (Personal Motivation, Personal Ability, Social Motivation, Social Ability, Structural Motivation, and Structural Ability).