| dc.creator | Yang, Hyeseung | |
| dc.creator | Ramasubramanian, Srividya | |
| dc.creator | Oliver, Mary Beth | |
| dc.date.accessioned | 2021-07-10T21:48:40Z | |
| dc.date.available | 2021-07-10T21:48:40Z | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | Yang, H., Ramasubramanian, S. & Oliver, M. B. (2008). Cultivation effects on quality of life indicators: Exploring the effects of American television consumption on feelings of relative deprivation in South Korea and India, Journal of Broadcasting & Electronic Media, 52(2), 247-267. https://doi.org/10.1080/08838150801992060. | en |
| dc.identifier.uri | https://hdl.handle.net/1969.1/194128 | |
| dc.description.abstract | A hypothetical path model investigated how viewing U.S. television would
be associated with feelings of relative deprivation among Asians. The South
Korean survey data (N D 352) revealed that viewing U.S. television was
associated with estimates of Americans’ affluence, and the estimates were in
turn associated with dissatisfaction with Korean society. The Indian survey
data (N D 333) showed that viewing U.S. television was directly associated
with both dissatisfaction with personal life and dissatisfaction with Indian
society. The findings suggest that people in both countries may universally
experience perceptions of relative deprivation associated with U.S. television
consumption. | en |
| dc.language.iso | en_US | |
| dc.title | Cultivation Effects on Quality of Life Indicators: Exploring the Effects of American Television Consumption on Feelings of Relative Deprivation in South Korea and India | en |
| dc.type | Article | en |
| local.department | Communication | en |
| dc.identifier.doi | 10.1080/08838150801992060 | |
