| dc.creator | Ramasubramanian, Srividya | |
| dc.date.accessioned | 2021-07-10T21:34:02Z | |
| dc.date.available | 2021-07-10T21:34:02Z | |
| dc.date.issued | 2007 | |
| dc.identifier.citation | Ramasubramanian, S. (2007). Media-based strategies to reduce racial stereotypes activated by news stories. Journalism & Mass Communication Quarterly, 84 (2), 249-264. | en |
| dc.identifier.uri | https://hdl.handle.net/1969.1/194126 | |
| dc.description.abstract | This study focuses on the role of media in facilitating and inhibiting the accessibility of stereotypes primed by race-related news stories. Specifically, it examines experimentally the effects of two strategies for reducing stereotype accessibility: an audience-centered approach that explicitly instructs audiences to be critical media consumers, a goal of media literacy training; and a message-centered approach using stereo-type-disconfirming, counter-stereotypical news stories. Participants viewed either a literacy or control video before reading stereotypical or counter-stereotypical news stories about African Americans or Asian Indians. Implicit stereotypes were measured using response latencies to hostile and benevolent stereotypical words in a lexical decision task. Results suggest that a combination of audience-centered and message-centered approaches may reduce racial stereotypes activated by news stories. | en |
| dc.language.iso | en_US | |
| dc.publisher | Journalism & Mass Communication Quarterly | |
| dc.title | Media-based strategies to reduce racial stereotypes activated by news stories. | en |
| dc.type | Article | en |
| local.department | Communication | en |
| dc.identifier.doi | 10.1177/107769900708400204 | |
