Description
The last several decades have seen a large increase in interest in the importance of media's role in stereotyping, as researchers have moved beyond looking only at the content of such portrayals and viewers' self-reported responses, to examining more subtle manifestations of the role of media in affecting and sustaining stereotypes. The purpose of this chapter is to overview current theorizing concerning media and racism, to explore the mechanisms that appear to fruitfully explain how these variables are related, and to suggest directions for future research. Although the directions that we suggest hold considerable challenges, we believe that they also highlight the idea that media influence may be more pervasive than we may commonly assume, thereby making research in this area particularly urgent.
Department
Communication
Citation
Oliver, M. B., Ramasubramanian, S., & Kim, J. (2007). Media and racism. D.R. Roskos-Ewoldsen & J. Monahan (Eds.). Communication and Social Cognition: Theories and Methods (pp. 273-294), Mahwah, NJ: Lawrence Erlbaum.