Challenging Gender and Racial Stereotypes in Online Spaces. Alternative Storytelling among Latino/a Youth in the U.S.

Abstract

Media play an important role in perpetuating racial and gender stereotypes that harm the self-esteem and self-concept of marginalized youth, especially for Latino/a youth in the US context. However, this article illustrates that through a participatory media and media literacy approach, media can also become part of the solution. The main aim of this article is to document Latinitas, the first digital magazine in the United States created by and for young Latinas that challenges stereotypes through participatory digital storytelling. Explored through an interview with one of Latinitas’ co-founders and press coverage about the organization, this case study sheds light on the importance of alternative community-based initiatives for minority youth to redefine their identities in their own terms. The findings shed light on how to design alternative youth media programs, negotiate funding, build relationships with the surrounding community, and adapt to the changing media landscape. Such initiatives point to the importance of media literacy programs and participatory storytelling initiatives aimed at redefining youth identity and empowering youth voices.