Ways Companies Can Capitalize on Education Niches for FY 2009
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DescriptionThis article suggests how companies can develop or adjust their sales and marketing strategies to sell effectively to niche markets like Title I and IDEA. It advises that as districts are identified as needing improvement, Title I funds will be allocated for SES, professional development and other set-asides. Firms can use careful marketing to capitalize on these trends by offering products that match the specified funds and increasing their presence when deadlines for spending approach.
cover and pp. 2-5