ORCID-opoly, Where High-touch Meets High-Tech: Learning and Outreach efforts in support of ORCID Integration at Texas A&M

Abstract

In February 2014, Texas A&M minted ORCiDs for 10,000+ graduate students as an ORCID member organization. In the first 9 days, about 2000 students claimed their ORCIDs, demonstrating that high tech alone is not sufficient to reach and engage campus authors to establish and curate their scholarly identities. Significant learning, outreach, marketing and other "high touch" approaches are needed to close the gap between immediate claiming of minted ORCIDs and authentic uptake and involvement with ORCID. This poster illustrates the varied approaches used by Learning and Outreach specialists and the impacts that "high touch" approaches can achieve.