Browsing by Subject "Millennials"
Now showing items 1-6 of 6
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(2018-06-26)This research explored the generational differences in communication styles and work values that exist among teachers in a South Texas school district. The study used responses from a survey that asked teachers their ...
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(2013-11-27)With the Millennials’ coming of age, there are now up to four generations in academia at one time. With these changing demographics come a change in preferred leadership styles and traits among colleagues and students. ...
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(2015-04-29)The purpose of this study was to assess the perceptions of stereotypes of the Millennial generation by other generation groups. This study evaluates Millennials’ self-perception and how other generations view them based ...
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(2016-04-27)Mid-Millennials are placing an increasing amount of importance on their health and aim to consume more fresh fruits and vegetables. However, little is known about what mid-Millennials desire when shopping for fresh produce. ...
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(2016-12-12)This case study described how college-aged Millennials receive and interpret messages in agricultural advertisements. I also developed one sheet persona types based on participants’ similarities in their summary definitions ...
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(2018-12-03)Marketers of wine companies are expanding their efforts to capture the newest generation of wine drinkers, Millennials. Further research is needed to understand this generation as wine consumers. In this study, we investigated ...