Browsing by Subject "Advertising"
Now showing items 1-6 of 6
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(1997)Always the Aunt Jemima. Always the submissive servant and comforting mammy. At least these are the portrayals of African-American women that the media often glorify. As society's primary informant, the media, especially ...
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Dr. Gregory was admitted to membership in the Texas Veterinary Medical Association in 1909. He practiced veterinary medicine in Arlington from 1906 to 1950. At the June 14th, 1917 meeting held in Fort Worth, Texas Dr. W. ...
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(Texas A&M University. Libraries, 1976)The purpose of this research was to evaluate the influence on readers of qualifying statements regarding technical performance claims in magazine advertisements. The independent variables were (1) the use of qualification, ...
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(Texas A&M University. Libraries, 1978)The purpose of this research was to investigate the existence of counterargument and message acceptance among readers of comparative and noncomparative advertisements. The fixed independent variables were intensity and ...
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(2011-08-08)Translation has often been ignored or dismissed as an unimportant and theoretically impossible field. Scholars have proposed numerous theories attempting to explain, illustrate, and ultimately understand the process of ...
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(2020-07-15)The use of endorsers has been an effective marketing strategy for companies to break through the advertising clutter and generate awareness for their brands. Endorsers were traditionally, celebrities, experts, and peers ...