Abstract
The purpose of this study was two-fold. One, the study was to identify a set of management functions and tasks common to public relations directors who were employed in institutions of higher education. Two, the study was also to establish and identify the relative degree of authority directors felt they DO have and SHOULD have in accomplishing their tasks. A generalization of common management functions and tasks of public relations directors might lead to a more effective training program for those seeking careers in this area. And, information from this study could lead to a streamlining of organizational structure and might aid the public relations director in accomplishing his tasks. The survey instrument design was based on input from a survey of the literature and validated by a jury of experts in the field of public relations who were employed in institutions of higher education. The study consisted of 93 (N) public relations directors who were employed in institutions of higher education in America. The researcher utilized computer assistance to analyze the data returned by the directors and reported the results using the Wilcoxon Sum Rank Test. From the data analysis a number of conclusions were drawn. Based on the conclusions of the study seven major recommendations were made to streamline and aid present and future public relations directors employed in institutions of higher education.
Andresen, Earl Raymond (1989). Management functions and tasks common to public relations directors employed in institutions of higher education. Texas A&M University. Texas A&M University. Libraries. Available electronically from
https : / /hdl .handle .net /1969 .1 /DISSERTATIONS -1028312.