Participatory Interactive Campaign Developed to Raise Awareness About Poverty in Our Community
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Our goal with this research is to use our creative talents to spark change in the way society views and reacts to those living in poverty within our community. A recent study done by the Bush School of Government and Public Services found “slightly more than 28 percent of the population lives at or below the federal poverty line. This includes 26.3 percent of those less than the age of 18, 10.6 percent of those more than age 65, and 15.9 percent of families in Brazos County.” This is an issue that is very close to home, yet so easily overlooked. We began by researching organizations in the area that are currently working to resolve this issue. Our plan is to share what we have learned with the public through interactive posters aimed to open eyes and encourage others to get involved. We also plan on creating a complimentary print and social media campaign to have our message reach a broader audience, especially students at Texas A&M University. Through both the interactive posters and the social media campaign we hope to share the genuine truth about poverty in a way that will leave an impact on our community. Our end goal is to inform people on the reality of poverty in our community, encourage them to take steps to get involved and help solve this issue, and see those living in poverty as people who are not so different than ourselves: people with purpose and dignity.
SubjectPoverty, Awareness, Interactive
Michalsky, Courtney L; Sykora, Stephanie A; Toler, Lauren A (2018). Participatory Interactive Campaign Developed to Raise Awareness About Poverty in Our Community. Undergraduate Research Scholars Program. Available electronically from