Ways Companies Can Capitalize on Education Niches for FY 2009
Description
This article suggests how companies can develop or adjust their sales and marketing strategies to sell effectively to niche markets like Title I and IDEA. It advises that as districts are identified as needing improvement, Title I funds will be allocated for SES, professional development and other set-asides. Firms can use careful marketing to capitalize on these trends by offering products that match the specified funds and increasing their presence when deadlines for spending approach.cover and pp. 2-5