Abstract
This paper examines the use of conservation
programs to achieve utility goals in an electric
industry environment subject to change. First, the
importance of articulating clear goals for the
mission of a utility is discussed. Second, a
strategic framework for analysis of utility promotion
of conservation investment is presented. Third,
the rationale, design and marketing of basic conservation strategies based on differences in utility
capacity and cost situations are examined. Particular
attention is given to evaluating the establishment
of a subsidiary by a utility to offer energy
management services -- a relatively new concept that:
may present great opportunities for many utilities.
Norland, D. L.; Wolf, J. L. (1986). Utility Conservation Programs: Opportunities and Strategies. Energy Systems Laboratory (http://esl.tamu.edu). Available electronically from
https : / /hdl .handle .net /1969 .1 /93085.