Utility Conservation Programs: Opportunities and Strategies

Abstract

This paper examines the use of conservation programs to achieve utility goals in an electric industry environment subject to change. First, the importance of articulating clear goals for the mission of a utility is discussed. Second, a strategic framework for analysis of utility promotion of conservation investment is presented. Third, the rationale, design and marketing of basic conservation strategies based on differences in utility capacity and cost situations are examined. Particular attention is given to evaluating the establishment of a subsidiary by a utility to offer energy management services -- a relatively new concept that: may present great opportunities for many utilities.