The Forgotten Storm: The Implications of Agenda Setting on Hurricane Ike‘s National Relevance

Abstract

This study utilized content analysis of newspaper articles in the month following Hurricane Ike's landfall to evaluate the presence of agenda setting and framing. Three national newspapers were analyzed to determine the existence and order of news frames. The results indicate that Semetko and Valkenburg's (2000) news frames changed in order of importance in this study. The order of news frames varied among the three national newspapers. The newspaper with mostly human interest frames was determined to be more sensational than the other two, more serious newspapers with predominantly responsibility frames. This study then compared the five ordered frames to previous framing research on Hurricane Katrina. The two hurricanes differed greatly in amount of news coverage and varied slightly in the order of the news frames. An evaluation of news coverage of major U.S. events occurring in the month after Hurricane Ike was conducted, with results indicating that news attention of the hurricane was hindered by other major national events.