| dc.description.abstract | This dissertation evaluates the changes in food retailing patterns in the face of openmarket
trends in a medium sized city (Citlalicalli) in central Mexico. This evaluation is
carried out using the model of retail trade-concentration. The following questions are
addressed: whether trade-concentration had occurred in the field-site; if yes, what were
the causes; and, what were the effects of retail concentration on preexisting food
retailers.
The fieldwork for this study was conducted over a 14 month period (May 2005 and
June 2006). Empirical data were collected using three surveys, over 25 interviews, and
several hours of participant observations. Along with these primary data, secondary data
from official records were also collected. The survey data were analyzed using nonparametric
tests.
The findings from the study revealed that trade-concentration is proceeding in
Citlalicalli and the recent spread of large stores in the region has been encouraged by
free-trade policies adopted by Mexico since the mid-1980s. Trade-concentration in the Altepetl metropolitan area has also been aided by the positive behavior that consumers
show towards large retail chains.
Contrary to popular belief, the impact of retail concentration on preexisting small
retailers in Citlalicalli has been minimal. Partly traditions and partly the nearness of a
particular store explain the continued patronization of small stores by consumers. The
product category and income of consumers also influence their purchase decisions. This
research shows that competition in food retailing in developing countries is between
same size and same type retailers. Small retailers are not always in direct competition
with modern retailers as they serve different sections of the society.
Retail development is a part of urban development and, therefore, has direct
implications for the quality of life in cities. In emerging economies, cities like Citlalicalli
have vibrant town centers which provide convenient access to offices, shops, and
entertainment areas for its citizens. This study concludes that appropriate policy
measures can ensure the coexistence of large and small retailers in developing countries
and, thereby, the continued vitality of city centers. | en |
