The development and application of a model for evaluation of graphic arts programs in four-year colleges and universities

Abstract

The study was conducted on the four-year colleges and universities with degrees in graphic arts. The institutions surveyed were listed by the Graphic Arts Technical Foundation as institutions with instruction in graphic arts in technology, management, or industrial technology/general. A model for evaluation was developed from statements by industry leaders quoted in trade journals or reports of national meetings. The statements related to the expectations held by these individuals for those graduated with degrees in graphic arts. A model was developed from this research. The model was applied to the programs through a survey. Of the 87 institutions surveyed, there were 54 complete responses, which represented 62 percent of the total. Summary of Major Findings 1. A majority of programs were directed toward the general commercial segment of the industry. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 2. There was no consistent indication of direction provided by the program titles. 3. Ten percent of the combined faculty did not hold a degree equivalent to that offered by the institution. 4. Thirty-five percent of the combined faculty held less than five years of industry experience. ...