Abstract
The purpose of this study was to analyze and compare the perceptions of school and corporate PR directors with regard to their general job satisfaction. The Job Diagnostic Survey (JDS) was used to measure the job satisfaction of school and corporate PR directors. The population studied was composed of school and corporate PR directors. A random sample of 150 was drawn from the 1990-1991 National School Public Relations Association Membership Directory and another sample of 150 was drawn from current membership directories of the Public Relations Society of America and the International Association of Business Communicators. Respondents were asked to rate their perceptions of various job characteristics and of job satisfaction on 7-point scales, with 1 being low and 7 being high. The adjusted percentages of usable returns were 76% for school PR directors and 72% for corporate PR directors. Research data were analyzed using the SPSS-PC+ Studentware. Statistically significant differences were found between perceptions of school and corporate PR directors with regard to specific facet satisfactions: namely, pay/salary satisfaction, social satisfaction, supervisory satisfaction, and growth satisfaction. Also, among school PR directors, educational level attained and salary had significant effects on their general job satisfaction. Among corporate PR directors, gender had a significant effect on their general job satisfaction. Recommendations based on this study included re-evaluation of school PR directors' salary structure, design of some policies to meet the higher expectations of those school PR directors with advanced educational degrees, and improvements in the corporate PR directors' internal social climate, corporate supervision policies, and growth opportunities provided to the corporate PR directors.
Selladurai, Raja Samuel (1993). Job characteristics affecting the job satisfaction of public relations directors. Texas A&M University. Texas A&M University. Libraries. Available electronically from
https : / /hdl .handle .net /1969 .1 /DISSERTATIONS -1483811.