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Effects of "What's the Beef/Here's the Beef", an educational program to address animal activist concerns about animal agriculture, on knowledge and attitudes of Texas Agricultural Extension agents-agriculture
Abstract
The purpose of this study was to determine the effectiveness of the What's the Beef/Here's the Beef educational program. This program utilizes the "contrasting viewpoints " method of addressing controversial issues. This study explored a possible method for the Extension Service to provide educational programs to address controversial issues affecting agriculture. In the fall of 1991, a sample of 126 county Extension agents of the Texas Agricultural Extension Service were exposed to the experimental treatment and compared to a control group of 132 of their peers. A posttest-only control group design was employed in this study. Measures of attitudes and subject matter knowledge possessed by the subjects were the dependent variables and provided the basis for the core findings and conclusions. The major findings of the study were that a higher subject matter knowledge and more moderate attitudes regarding animal activist concerns about animal agriculture were possessed by subjects who were exposed to the experimental treatment (as compared to the control group) . It was concluded that the What's the Beef/Here's the Beef education program and the "contrasting viewpoints" method were effective in increasing subject matter knowledge and moderating attitudes of Extension agents - agriculture. Furthermore, agents expressed satisfaction with the program. They also believed that they could make use of the materials/program in their respective home counties and that additional similar programs should be developed.
Description
VitaMajor subject: Agricultural Education
Subject
Texas Agricultural Extension ServiceMajor agricultural education
Animal welfare
Public opinion
Employees
1993 Dissertation G656
Texas Agricultural Extension Service
Employees
Animal welfare
Public opinion
Texas
Agricultural extension workers
Study and teaching (Continuing education)
Texas
Collections
Citation
Goodwin, Jeffery Layton (1993). Effects of "What's the Beef/Here's the Beef", an educational program to address animal activist concerns about animal agriculture, on knowledge and attitudes of Texas Agricultural Extension agents-agriculture. Texas A&M University. Texas A&M University. Libraries. Available electronically from https : / /hdl .handle .net /1969 .1 /DISSERTATIONS -1475135.
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