How Texas General Hospitals Influence Patients To Use Their Services
Abstract
In this study, the marketing techniques of general hospitals in Texas are compared to see if any similarities or differences exist between private for-profit, private not-far-profit, and public (not-for-profit) hospitals. Also, the hospitals are compared on the basis of their size and status as either rural or urban.
Description
Program year: 1990/1991Digitized from print original stored in HDR
Subject
hospital marketinggeneral hospitals
private for-profit
private non-profit
public non-profit
urban
rural
Citation
DeCoursin, Cynthia (1991). How Texas General Hospitals Influence Patients
To Use Their Services. University Undergraduate Fellow. Available electronically from https : / /hdl .handle .net /1969 .1 /CAPSTONE -StantonW _1982.