The Allocation of Time: Complementary and Substitutive Activities
| dc.contributor.advisor | Leigh, James H. | |
| dc.creator | Hale, Cynthia | |
| dc.date.accessioned | 2022-06-30T16:00:06Z | |
| dc.date.available | 2022-06-30T16:00:06Z | |
| dc.date.issued | 1986 | |
| dc.identifier.uri | https://hdl.handle.net/1969.1/CAPSTONE-HaleC_1986 | |
| dc.description | Program year: 1985-1986 | en |
| dc.description | Digitized from print original stored in HDR | en |
| dc.description.abstract | A review of time-related consumer behavior literature is given. A time use questionnaire administered to 360 business students is used to study complementarity and substitutability among activities. Bivariate correlations supported the existence of complementary and substitutive activities | en |
| dc.format.extent | 71 pages | en |
| dc.format.medium | electronic | en |
| dc.format.mimetype | application/pdf | |
| dc.subject | consumer behavior | en |
| dc.subject | time allocation | en |
| dc.subject | activity selection | en |
| dc.subject | time-oriented research | en |
| dc.subject | marketing | en |
| dc.title | The Allocation of Time: Complementary and Substitutive Activities | en |
| dc.type | Thesis | en |
| thesis.degree.department | Marketing | en |
| thesis.degree.grantor | University Undergraduate Fellows | en |
| thesis.degree.level | Undergraduate | en |
| dc.type.material | text | en |
