| dc.description.abstract | Visitors at the Admiral Nimitz Center in Fredericksburg, Texas were surveyed in July of 1978 to identify the ANC audience and to determine their satisfaction levels of the museum’s various interpretive media.
Literature revealed that little research has been done in regard to visitors at historic sites and at other interpretive areas in general. However, researchers agreed that a knowledge and understanding of the visitor audience was a primary step in planning an area’s programs.
One hundred and one ANC visitors participation the study by completing a questionnaire that bad been designed to identify certain socio demographic and social group characteristics, recreational and leisure activities involved in their current trip and to test the effectiveness of current ANC programs.. Statistical analysts was conducted to determine visitor characteristics.
The study did identify the ANC visitor as being a male, white collar Texan, who is between 25 and 49 years of age, and who has an annual income of $15,000. He is highly educated, having at least some college or vocational training, and his traveling with his immediate family. In general, the ANC visitor was very satisfied with displayed exhibits that included weapons and other artifacts. Other programs that received high percentage rates of satisfactions were the Japanese Peace Garden recorded messages, the information desk, and the Pacific History Walk. Not all of the programs received high satisfaction rates. The Art Gallery and Nimitz Hotel were generally not well received, thus appearing to be problem areas.
With this information, an awareness and knowledge of the known clientile; their likes and dislikes, should help direct the planning and restoration processes now underway at the ANC. | en |
