NOTE: Restrictions are in place to limit access to one or more of the files associated with this item. Authorized users must log in to gain access. Non-authorized users do not have access to these files.
Visit the Energy Systems Laboratory Homepage.
Providing Utilities with Tools for Industrial Marketing Programs
MetadataShow full item record
Marketing electrotechnologies to industrial customers can be a complex task unless the right tools are available to marketing representatives. The Center for Metals Fabrication is using several tools to tailor marketing programs for 18 electric utilities. CMF provides: o A hotline that customer and utility representatives can use to get advice on implementing electrotechnologies. o Publications that address the technical and economic factors that are crucial in selecting the appropriate electrotechnologies. o An industrial market profile that indicates the processes used in utility service territories. o Guidance in designing marketing programs that are specific to your industrial market. Case examples will demonstrate successful uses of these marketing tools and how they can be used to maintain industrial load base, encourage industrial electrification and provide customers with reliable technical and economic information and electrotechnologies.
Cahill, L. E. (1986). Providing Utilities with Tools for Industrial Marketing Programs. Energy Systems Laboratory (http://esl.tamu.edu). Available electronically from