DSM Load Growth Through Electrotechnology Application Assistance

Abstract

This paper will discuss how a new "win-win" approach is emerging that improves both customer competitiveness and utility energy sales as both DSM and the utility's relationship with its customers mature. While most DSM resources have been invested in conservation efforts, the efficient load building aspects must no longer be ignored. As DSM "returns to its roots," electrotechnology applications assistance programs are beginning to provide measured results that are a key part of utility efforts to manage demand. Several innovative electrotechnology application programs exist but most share a combination of the following key attributes: 1) Immediate results-oriented electrotechnology applications assistance and implementation is provided to key customers, 2) Market research is conducted on a broad category of customers to determine appropriate electrotechnology applications and assistance, 3) An advertising and promotional campaign development/ implementation plan is created, 4) Technology transfer training is provided for customers and utility staff, and 5) An assessment is made for the development of a regional technology application center.