Product symbolic status: development of a scale to assess different product types
dc.contributor.advisor | Samuelson, Charles D. | |
dc.creator | Wright, James Arthur | |
dc.date.accessioned | 2006-10-30T23:25:37Z | |
dc.date.available | 2006-10-30T23:25:37Z | |
dc.date.created | 2005-08 | |
dc.date.issued | 2006-10-30 | |
dc.identifier.uri | https://hdl.handle.net/1969.1/4222 | |
dc.description.abstract | The literature on status, product symbolism, product involvement, and reference group influence is reviewed to conceptually define the Product Symbolic Status construct. The research consisted of two studies (N = 524) that examined 17 different product types to develop and validate the Product Symbolic Status (PSS) scale. The PSS scale is comprised of four facets: self-concept, impression management, lifestyle, and social visibility. The PSS scale consists of nine items which produced an average reliability of ñ = .90 and showed evidence of convergent and discriminant validity in MTMM analyses with the constructs of product value-expressiveness, product involvement, and product exclusivity/luxury. The PSS scale can also be used for brand symbolic status research. The marketing and advertising research implications are discussed. | en |
dc.format.extent | 242848 bytes | en |
dc.format.medium | electronic | en |
dc.format.mimetype | application/pdf | |
dc.language.iso | en_US | |
dc.publisher | Texas A&M University | |
dc.subject | Product Symbolism | en |
dc.subject | Symbolic Status | en |
dc.subject | Involvement | en |
dc.subject | Reference Group | en |
dc.subject | Value-expressive | en |
dc.subject | Scale Development | en |
dc.subject | Consumer Perceptions | en |
dc.subject | Conspicuous Consumption | en |
dc.title | Product symbolic status: development of a scale to assess different product types | en |
dc.type | Book | en |
dc.type | Thesis | en |
thesis.degree.department | Psychology | en |
thesis.degree.discipline | Psychology | en |
thesis.degree.grantor | Texas A&M University | en |
thesis.degree.name | Doctor of Philosophy | en |
thesis.degree.level | Doctoral | en |
dc.contributor.committeeMember | Gresham, Larry G. | |
dc.contributor.committeeMember | Leigh, James H. | |
dc.contributor.committeeMember | Payne, Stephanie C. | |
dc.type.genre | Electronic Dissertation | en |
dc.type.material | text | en |
dc.format.digitalOrigin | born digital | en |
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