Browsing Programs, Centers, and Institutes by Author "Leigh, James H."
Now showing items 1-2 of 2
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Hale, Cynthia (1986)A review of time-related consumer behavior literature is given. A time use questionnaire administered to 360 business students is used to study complementarity and substitutability among activities. Bivariate correlations ...
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Sullivan, Richard (1985)The purpose of this study was to determine if there is perceived to be reference group influence on product-related decisions among college students. Based on a review of the marketing and psychology literatures pertaining ...