Socialization Forces Contributing to Women of Color in Politics

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2021-05-10

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Abstract

The political efficacy of women of color is limited in various forms; efficacy is negatively affected by factors such as increased political unrest and racial prejudice within media representations (Richie B. 2000). Nonetheless, the Y2K era of politics demonstrates that women of color are experiencing a change in their view of their impact in politics. In order to understand these changes, it is imperative to analyze the common forms of influence that reinforce their perspectives. This paper will contextualize a modern interpretation of Preuh’s (2007) research on the importance of minority representation and its relationship to mitigating harmful politics for people of color. Descriptive representation evolving to become more inclusive of Women of color as politicians is important because of their unique intersection of identities: the ability to act as representatives of women as well as those of a racial/ethnic minority group. The research will also seek to discover the intersection of positive descriptive representation within media and the effect on political efficacy through socialization. Socialization forces that the paper will address includes pop-culture examples of TV, cinema, opinion-reporting, music and social media. Data analysis will focus on women of color 18-23 years old who exclusively experienced the Y2K era of internet-based media outlets since early adolescence. In looking at patterns of socialization through a survey experiment, results are expected to demonstrate a clear correlation between Social Cognitive Theory and increased feelings of efficacy; these ideas transfer into the political realm through political discourse occurring on social media, and further spread by followings of influential individuals of pop-culture.

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women of color, media, efficacy, pop culture, politics

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