Browsing Electronic Theses, Dissertations, and Records of Study (2002– ) by Author "Yadav, Manjit"
Now showing items 1-7 of 7
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Dan, Sujan Mathew (2009-05-15)New product introductions rely on technologies that are often subject to strongly contested standards wars. In an attempt to ensure that the technical formats that their products are built upon, are the ones that gain ...
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Mirahmad, Hooman (2019-06-19)Establishing the importance of marketing at the corporate strategy level in enhancing firm strategic outcomes, in particular, firm value, is critical to the advancement of the marketing profession. In this research, I ...
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Park, Eunho (2018-08-02)This dissertation investigates key issues related to online gaming communities. Across three essays, the author explores the effects of three factors―(1) social connection, (2) demarketing, and (3) game design―on game ...
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Chuang, Hao-Chun (2013-03-12)This dissertation comprises three essays in which we develop optimization, econometric, and simulation models to help traditional retailers improve in-store operations. Our modeling efforts aim to tackle inventory record ...
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Guidry, Julie Anna (Texas A&M University, 2005-02-17)Will my flight be cancelled? Will I win the eBay auction? These consumption and product acquisition situations would trigger the experience of . . . suspense. Suspense is defined as the overall anticipatory arousal ...
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Guo, Yi (Texas A&M University, 2005-02-17)This dissertation studies the antecedents and consequences of the flow experience in online retailing environments. Flow is the enjoyable and engrossing experience that people feel when acting with total involvement. A ...
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Narang, Unnati (2020-04-28)In recent years, the penetration of mobile devices has reached unprecedented levels. Mobile apps account for 87% of mobile usage. Retail apps are among the fastest growing app categories. Do mobile apps influence shoppers’ ...