Browsing Electronic Theses, Dissertations, and Records of Study (2002– ) by Author "Jain, Sanjay"
Now showing items 1-5 of 5
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Lee, Gwanggyu 1981- (2012-11-12)This study examines the personalization of shown travel destination visual images using professional photography upon travel motivations, feelings, and purchase intentions of consumers in the online environment. The research ...
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Song, Myunggook (2011-10-21)Two important issues regarding international market entry strategy remain largely unexplored: international launch time window (the elapsed time between product launch in the home country and launch in the focal country) ...
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Dotzel, Thomas (2010-10-12)As economies are increasingly driven by services, the introduction of new services to satisfy customers and improve firm value is becoming a critical issue for managers. In my dissertation, I take a step in improving the ...
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Li, Jiaoyang (2016-10-26)Traditional economic analysis assumes that consumers are fully rational and consumer preferences are independent of consumers’ social context. Research has shown ample evidence that consumer preferences may vary by the ...
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Lim, Joon Ho (2016-07-01)In this study, I examine the effects of consumer packaged food manufacturers’ voluntary adoption of the Front-of-Package (FOP) nutrition labeling program on firm innovation. Specifically, I study if voluntary participation ...