Examining Opportunities for and Threats to a Niche Marketplace: Recommendations for Next Steps in a Proposed Designated Halal Meat Processing Facility in Central Minnesota

Abstract

A group of Somali halal consumers in the state of Minnesota desire more culturally appropriate halal meat and prefer fresh goat meat from local suppliers produced and harvested in specific ways. Prior research recommended the development of a designated halal meat processing facility as a solution for this unmet need. This thesis uses the case study method to describe an existing domestic halal meat processing model, understand constituent perspectives of a designated halal meat processing facility project, and offer recommendations for next steps in its design and implementation. Results identified themes to be considered within the design, development, and implementation of the project including appropriateness of the products and project, funding and sustainability, trust and social development, and economic opportunities. Among other recommendations, collaborative efforts with Somali leadership with a concern for project sovereignty, system model exploration, and business planning emerged to guide next steps for development of the project.