Parameters of Scansis: Exploring the Interconnectedness of Crises and Scandals
Abstract
This manuscript examines the concept of scansis and its practical and theoretical significance for the field of crisis communication. Scansis is the intersection between a crisis and a scandal; it has been found to challenge existing theory, leaving room for improvement and development of more accurate recommendations for crisis practitioners. Through a series of studies, this research sought to explore the characteristics of scansis and refine some of the main propositions of Situational Crisis Communication Theory (SCCT).
The dissertation begins with an overview of the field of crisis communication, focusing particularly on SCCT and its premises. Secondly, a discussion of the scandal literature is provided, and the connection between crises and scandals is presented. The dissertation presents three experimental studies. These studies are designed to explore the idea of scansis and its theoretical and practical implications. The first study seeks to re-think the preventable crisis cluster and the different sub- clusters that constitute it. The second study examines SCCT’s optimal crisis response recommendations for the new crisis sub-clusters. The third and final study looks at how people make judgments of a certain crisis based on the information they read about it. Although these studies were carried out independently, they are inherently interconnected. The studies represent the steps necessary to refine and advance SCCT, informing research and improving crisis communication practice. Finally, the dissertation concludes with a chapter summarizing the results and discussing how scansis has influenced crisis communication research.
Citation
Tachkova, Elina Rumenova (2021). Parameters of Scansis: Exploring the Interconnectedness of Crises and Scandals. Doctoral dissertation, Texas A&M University. Available electronically from https : / /hdl .handle .net /1969 .1 /193097.