Millennials and Live Music Culture
Abstract
The purpose of this cross-sectional, quantitative study was to describe and compare generational perspectives of live music culture. Specifically, this study aimed to describe and compare how live music environments, individuals’ behavioral, and individuals’ demographic and psychographic factors that influenced their engagement in live music culture. During the summer and fall of 2014, data were collected using a paper, self-completed questionnaire that was distributed to a stratified sample in seven cities in three western states The outcome of this study yielded a deeper understanding of today’s live music culture and the factors that influence individuals’ participation in live music performances. Findings of this study could be used by artists and record labels to better target and engage individuals by generation, and as a general resource for more effectively guiding live music venues’ promotion, atmosphere, and artist-recruitment.
Citation
Curbello, Caitlin A (2015). Millennials and Live Music Culture. Undergraduate Research Scholars Program. Available electronically from https : / /hdl .handle .net /1969 .1 /164472.