How Stereotypicality of Hispanic Heritage Month Representations Affect Latino’s Immigration Attitudes
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Based within the cultural psychological perspective, this study will analyze how racial/ethnic identity and the degree of stereotypicality in Hispanic-themed cultural products affect Latino’s attitudes towards immigration policies. Participants will complete a questionnaire to measure their racial/ethnic identity (how much one identifies with a racial/ethnic category). Then, participants will engage with previously created posters from a recent Culture in Mind Research Coallaboratory (CMRC) study where participants designed “Hispanic Heritage Month”-themed posters, which have been collected and coded for stereotypicality (“High Stereotypicality” or “Low Stereotypicality”). After exposure to the Hispanic Heritage Month cultural products, participants’ attitudes on immigration policies will be examined. Because we interact with cultural products continuously in everyday life and immigration is a great debate within the Latino community, the present study has important implications for intragroup relations. I hypothesize that high racial/ethnic identity Latino participants will possess more pro-immigration attitudes than low racial/ethnic identity Latino participants; and that highly stereotypical Hispanic Heritage Month (HHM) poster exposure will negatively impact immigration attitudes. If there is support for the latter hypothesis, it will demonstrate that stereotypical cultural products can potentially shift or intensify Latino’s attitudes on cultural-related issues.
Salazar, Marissa M (2016). How Stereotypicality of Hispanic Heritage Month Representations Affect Latino’s Immigration Attitudes. Undergraduate Research Scholars Program. Available electronically from