Browsing by Subject "perceived value"

Now showing items 1-2 of 2

    • Analytics-Based Customer Value Proposition Development in B2B Supply Chain 
      Gunasekaran, Senthilmu (2014-11-04)
      The customer value proposition is the heart of an organization. The internship provided an opportunity to examine this critical process at a wholesaler-distributor firm, in business-to-business supply chain. Distributors ...
    • Effect of Event Staging Strategies on Quality of Experience 
      Stricklin, Melyssa-Anne Kaitlin (2016-04-22)
      This study examined the effects of two sets of event staging factors (“technical” and “artistic”) on the quality of experience (delight, perceived value, and intrinsically motivated fast thinking) of participants at a ...