Browsing by Subject "firm value"
Now showing items 1-2 of 2
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(2015-07-27)Global firms are increasingly moving new product development (NPD) to large emerging markets, such as India and China. In my dissertation, I study two potential NPD strategies that a global firm can pursue when entering ...
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(2014-08-08)Product recalls are widely recognized as a manufacturer’s worst nightmare. They put the value generated by product innovation at risk. In my dissertation, I investigate the factors that determine the effects of product ...