Browsing by Subject "communications"
Now showing items 1-3 of 3
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(2018-05-02)Preparing students for the agricultural and natural resource workforce requires university agricultural programs that consider the needs of industry. This investigation sought to explore employer expectations of entry-level ...
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(2014-04-11)The purpose of this study was to identify elements of the theory of consumer interest, as described by Geller (2011), and the levels of which they appear in television commercials viewed by participants born in the Millennial ...
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(2016-12-12)This case study described how college-aged Millennials receive and interpret messages in agricultural advertisements. I also developed one sheet persona types based on participants’ similarities in their summary definitions ...