Browsing by Subject "bundling"

Now showing items 1-2 of 2

    • Essays On Hybrid Bundle Pricing 
      Meyer, Jeffrey Dean (2011-10-21)
      Increasingly, firms are offering hybrid bundles — products that combine both good(s) and service(s). Some hybrid bundles, such as TiVo that combines a DVR and recording management are more visible, while some, such as GE‘s ...
    • Resource portfolio management: bundling process 
      Worthington, William John (2009-05-15)
      Managers within firms seek to align their portfolio of capabilities to best respond to their competitive environment. Processes used by firms to acquire resources, bundle those resources into capabilities, and then leverage ...