Browsing by Subject "bundling"
Now showing items 1-2 of 2
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(2011-10-21)Increasingly, firms are offering hybrid bundles — products that combine both good(s) and service(s). Some hybrid bundles, such as TiVo that combines a DVR and recording management are more visible, while some, such as GE‘s ...
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(2009-05-15)Managers within firms seek to align their portfolio of capabilities to best respond to their competitive environment. Processes used by firms to acquire resources, bundle those resources into capabilities, and then leverage ...