Browsing by Subject "Sport"
Now showing items 1-5 of 5
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(2013-07-25)Given highly competitive markets where numerous quality equivalent brands exist in the sport industry, a well-established brand personality of sport brands can help sport brand managers or practitioners differentiate their ...
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(2009-05-15)The majority of research investigations into the meaning and implications of the lesbian label within the sport context have primarily focused on coaches, athletes, and physical education teachers. Generally overlooked, ...
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(2020-07-15)The use of endorsers has been an effective marketing strategy for companies to break through the advertising clutter and generate awareness for their brands. Endorsers were traditionally, celebrities, experts, and peers ...
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(2011-08-08)The purpose of this study was to assess satisfaction with the season ticket selling process administered by a minor league baseball franchise. Minor league sport organizations rely heavily on season ticket sales and ...
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(2015-08-03)The increased prevalence of whistleblowing in sport has precipitated the need to understand the antecedent conditions that underpin whistleblowing intentions. The act of whistleblowing centers on reporting an illegal (or ...