Browsing by Subject "Marketing"
Now showing items 1-20 of 40
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(Texas A&M University. Libraries, 1984)The research investigated the impact of different types of advocacy advertisements on attitudes, recall and behavior. Advertisements varied along two dimensions: strength of the message and specification of the adversary. ...
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(Texas A&M University. Libraries, 1977)This study is concerned with a promising new market for peanuts, the protein ingredient market. This market is presently supplied by three groups of protein ingredients: milk ingredients, egg ingredients, and soy ingredients. ...
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(Texas A&M University. Libraries, 1990)Field data were collected on Beefmaster cattle from three central Texas ranches and three Beefmaster auction sales. Statistical analysis was performed on these data to evaluate the effects of: year, herd, sire, sex of calf, ...
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(Texas A&M University. Libraries, 1983)The objective of this study was to develop a commodity-specific policy simulation model emphasizing commodity production and marketing relationships, input demand, and financial stocks and flows which could be incorporated ...
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(Texas A&M University. Libraries, 1978)This study evaluates price forecasting models for manufacturing beef in the U.S.A., using a range of forecasting methods. Specific objectives were directed at: (1) comparing the ability of a range of forecasting techniques ...
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(Texas A&M University. Libraries, 1990)The Texas Rio Grande Valley Foliage Plant Industry is comprised of a small number of growers producing in adequate, low cost structures. Firm size varies from 50,000 to 1,300,000 square feet of greenhouse space with 87% ...
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When was the last time you did something for the first time? The goal of the Dare to Be First campaign is to inspire girls and women to be trailblazers by seeing how historical female figures from the past rose above to ...
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(Texas A&M University. Libraries, 1986)This study (1) conceptualized and estimated U.S. crop export relationships with major agricultural trade partners, (2) obtained estimates of trade-related substitution and price elasticity parameters generated by a multi-crop, ...
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(Texas A&M University. Libraries, 1986)A theme emerging in the services marketing literature indicates that services marketers should look beyond industry boundaries to gain marketing insight. A number of conceptual typologies for grouping services have been ...
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(Texas A&M University. Libraries, 1983)The marketing of agricultural commodities is a significant determinant in overall farm profitability and/or solvency. No past research has attempted to analyze the relative merits of different marketing strategies for ...
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(Texas A&M University. Libraries, 1981)The purpose of this study was to discover whether the attitudes of industrial buyers (measured in terms of worldmindedness) toward foreign countries influence their decisions to buy products from these countries. In addition, ...
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(Texas A&M University. Libraries, 1978)Research in this study was conducted in three phases. The firs t was concerned with the evaluation of the effect of carcass transfer and line transport, deboning operations, protein extraction and product wrapping, meat ...
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(Texas A&M University. Libraries, 1987)The food processing industry transforms raw farm output into retail food products using bundle of marketing service inputs. The marketing service cost share of consumer food expenditures exceeds the farmers' share by a ...
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(Texas A&M University. Libraries, 1993)Knowledge utilization represents a relatively new area of study in the marketing discipline. This dissertation focuses on expanding this area of study by examining the knowledge utilization process. This dissertation ...
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(Texas A&M University. Libraries, 1993)The study examined the product evaluation policies used by product managers when making product continuance/discontinuance decisions. Product elimination propensity (PEP) was the primary dependent variable of interest. ...
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An empirical investigation of salespeople's behavior, effort and performance during sales contests (Texas A&M University. Libraries, 1984)The primary purpose of this research was to investigate the impact of task-goal attributes on salespeople during a sales contest. The attributes of goal difficulty, goal clarity, and goal acceptance were examined as predictor ...
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(Texas A&M University. Libraries, 1982)The main objective of this dissertation was to identify those internal factors (or variables) that were common to those manufacturing firms which had established effective product elimination programs and those firms which ...
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(Texas A&M University. Libraries, 1984)This study has investigated the usefulness of the Lovelock service typology in distinguishing between broad groups of consumer services based on the degree of loyalty they are accorded. The object of the service and the ...
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(Texas A&M University. Libraries, 1985)The study had four goals. First, to understand the nature of the process; second, the organization; and third, the structure of new service development. Finally, the research sought to uncover potential influences on new ...
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(2011-08-08)Translation has often been ignored or dismissed as an unimportant and theoretically impossible field. Scholars have proposed numerous theories attempting to explain, illustrate, and ultimately understand the process of ...