Browsing by Subject "Involvement"
Now showing items 1-2 of 2
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(2016-11-30)It is believed the overall success of institutions of higher learning and their athletic programs rests heavily on the non-guaranteed donations of sports fans. The present study sought to examine the relationships between ...
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(Texas A&M University, 2006-10-30)The literature on status, product symbolism, product involvement, and reference group influence is reviewed to conceptually define the Product Symbolic Status construct. The research consisted of two studies (N = 524) that ...