Browsing by Subject "Investment Model"
Now showing items 1-3 of 3
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(2021-09-01)The purpose of this thesis project is to investigate past cruise passengers' loyalty to the cruise industry post-COVID-19. Specifically, the intent is to examine how well the investment model explains cruise passengers' ...
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(2009-06-02)The purpose of this study was to gain an understanding of the structure and antecedents of cruise passengers' loyalty. Specifically, the study examined the dimensionality of the loyalty construct. Moreover, the study ...
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(2023-04-23)For successful festivals and events that have sustained success, what happens as their target market ages? While assessing the variations in satisfaction and loyalty among different generational cohorts, an interesting ...